Does HelloFresh Have a First Order Discount?

Yes, HelloFresh has a fantastic first-order discount waiting for new customers! As a warm welcome to their community, they provide a generous offer that helps you enjoy delicious meals without breaking the bank. This discount is designed to make trying out their service, and enjoying convenient, wholesome cooking, much more budget-friendly.

HelloFresh is a very highly regarded and trusted brand for households across the UK, known for its commitment to delivering fresh, quality ingredients and easy-to-follow recipes straight to your door. They understand the financial and time considerations that come with planning and preparing meals.

Please note: This isn’t a simple, flat discount. The offer entitles you to 50% off your first box and 20% off your next four boxes, along with free desserts for life and free shipping on your very first box! While the overall offer itself is available for sign-ups between 00:01 on 14 April 2025 until 23:59 on 30 July 2025, the full tiered discount (50% + 20%s) must be redeemed within the first six weeks from your account creation date.

How to Get It (Email Signup)

1. Getting your exclusive HelloFresh welcome offer is a straightforward and entirely free process. This isn’t about finding a public code; instead, it’s a special thank you for joining their culinary community. The key to unlocking your savings and freebies lies in a simple step: subscribing to their email newsletter and then clicking through the special link in their welcome email.
2. Here’s the step-by-step process you’ll need to follow to activate your unique discount:
3. Visit the Official HelloFresh Website: Start your journey by heading directly to HelloFresh.co.uk. You can easily find their site by searching online or by typing the URL into your browser.
4. Look for the Email Sign-Up Prompt: As a new visitor, HelloFresh typically presents a clear invitation to join their mailing list. This often appears as a pop-up window shortly after you land on the homepage, a banner at the top or bottom of the page, or a dedicated sign-up form usually located in the website’s footer. Keep an eye out for phrases like “Subscribe to our newsletter,” “Get exclusive offers,” or “Sign up for tasty news.”
5. Enter Your Email Address: In the designated field, provide your preferred email address. This is where your welcome offer email will be sent, so make sure it’s an email you check regularly and that it’s entered correctly to avoid any delays.
6. Complete the Sign-Up Process: After submitting your email, you might be asked for a few more details to help personalize your experience, though completing the initial email submission is usually enough to trigger the welcome offer email.
7. Check Your Email Inbox & Click the Activation Link: This is the crucial step. Head to your email client and open the inbox for the address you used to sign up. Look for a welcome email from HelloFresh. The subject line might include phrases like “Thanks for signing up,” “Your exclusive offer,” or “Welcome to HelloFresh.” Inside, you’ll find a clear link to activate your offer. Clicking this link is what automatically applies your discount to your first order. Remember, the overall offer is available for sign-ups between 14 April 2025 and 30 July 2025, and once activated, the full discount (50% off first, 20% off next four) must be redeemed within six weeks of your account creation.
8. Confirm Your Discount on the Landing Page: After clicking the link, you’ll be directed to the HelloFresh website, where your offer should be visibly applied to your potential order. You may see a banner confirming your discount has been activated.
   
   The benefit of this “gated” method is that the discount is automatically applied for you, streamlining the checkout process. It ensures the offer is redeemed by genuine new customers and often comes with the added perks of future tailored meal ideas, new recipe announcements, and exclusive promotions sent directly to your inbox. This makes joining the HelloFresh mailing list a valuable step beyond just getting your initial savings.

How to Apply It (Online Checkout)

Once you’ve received your exclusive welcome code via email from HelloFresh, applying it to your order is the final easy step to unlocking your savings. The process is straightforward and happens directly within your shopping basket or at the checkout stage on their website. It’s crucial to remember that you must be logged into your HelloFresh customer account for the code to be accepted.

Here’s how to ensure your multi-part discount is successfully applied:

1. Shop for Your HelloFresh Meal Kit: Before applying your code, take your time Browse their delicious weekly menu. Select the meal plan size and preferences that suit you, and fill your basket with your chosen recipes.
2. Proceed to Your Basket/Checkout: Once you’re happy with your meal selections, navigate to your shopping basket. You’ll typically find a shopping cart icon or a “Checkout” button to proceed.
3. Log In to Your Account: As a prerequisite for using the discount, you will need to log in to your HelloFresh customer account. If you haven’t already, ensure you sign in with the same email address you used to subscribe to the newsletter. The discount code is linked to your account.
4. Locate the “Promotional Code” Field: On the shopping basket summary page, or on the initial page of the checkout process, you will see an area specifically designated for entering discount codes. This field is commonly labelled “Promotional Code,” “Discount Code,” “Voucher Code,” or “Add Code.” Look carefully, it’s often positioned just below your order summary or near the total cost.(Imagine a screenshot here: A clear image showing a typical e-commerce checkout page for HelloFresh. The screenshot would highlight the meal kit contents, order subtotal, and a clearly visible text box labelled “Promotional Code” or similar, with an “Apply” button next to it. An arrow or circle could point directly to this field.)
5. Enter Your Unique Code: Carefully type or paste the unique discount code you received in your welcome email into this field. It’s essential to ensure there are no extra spaces before or after the code, as this can sometimes prevent it from working correctly.
6. Click “Apply” or “Redeem”: After entering the code, click the “Apply,” “Redeem,” or “Update” button next to the field. The page should then refresh, and you’ll clearly see the 50% discount deducted from your first box total. The new, reduced total, including free shipping for this first box, will be prominently displayed.
7. Confirm Discount and Complete Purchase: Double-check that the 50% discount and free shipping have been successfully applied before proceeding to enter your delivery details and payment information.

Applying the code at this stage is crucial. It allows you to see the savings instantly and ensures your order is processed with the discount. If for any reason the code doesn’t work, do not proceed with payment until you’ve troubleshooted the issue (refer to the FAQ section below for common solutions).

HelloFresh Alternatives

Value Tier (Cheaper than HelloFresh)

The most affordable alternative is EveryPlate, which is owned by HelloFresh but operates as its budget-focused brand. EveryPlate achieves its low price by offering a smaller weekly menu of simpler, more classic recipes. HelloFresh’s own pricing starts around £4.70 to £7.00 per serving, and EveryPlate generally prices lower than this, making it the top choice for maximizing savings.

Comparable Tier (Similar to HelloFresh)

Gousto is the most direct competitor and often sits in a similar price range to HelloFresh, frequently being slightly cheaper, especially for larger family boxes, but the cost per serving is heavily dependent on the quantity ordered. Gousto’s starting price per serving is around £3.20 to £7.00+, depending on the size of the box (e.g., more meals for more people drives the cost down), and it wins on variety with 60+ recipes weekly.

Premium Tier (More Expensive than HelloFresh)

Mindful Chef is significantly more expensive than both HelloFresh and Gousto because its business model focuses on premium, ethically-sourced ingredients, all of which are naturally gluten-free and dairy-free. Their prices typically start from around £6.75 per serving for a two-person box and can go up to £11 per portion for single-person meals, reflecting the higher quality and specific health focus of their offering.