
Does Iceland offer a first order discount for new users?
No, Iceland does not provide a standard first-order discount code for all new customers. However, they do offer an exclusive discount for students, as well as a popular loyalty program and a free delivery service that new customers can take advantage of.
Iceland New Customer Deals & More Ways to Save
Even without a universal first-order discount, there are several great ways to find value and save on your grocery shop.
- Student Discount: This is the closest thing to an Iceland first order discount. Students can get £6 off a £80 spend on their first order. Simply verify your student status with Student Beans to access this new customer deal.
- Free Delivery: All customers, including new ones, can get free next-day delivery on their online shop when they spend £40 or more.
- Join the Bonus Club: The Bonus Club is a loyalty program that rewards you for your shopping. You can earn a £1 bonus for every £20 you top up, which helps you save on future shops.
- Emergency Services Discount: If you are an emergency services worker, you can also benefit from an exclusive discount on your online orders.
Iceland Alternatives for Your Grocery Shopping
While Iceland is a great option for frozen food and budget-friendly groceries, there are several other major UK supermarkets that offer a great selection with unique benefits. For shoppers seeking different product ranges, price points, or delivery options, these alternatives are well worth exploring.
Frozen Food & Budget Supermarkets
- Farmfoods: A direct competitor to Iceland, Farmfoods specialises in frozen food and groceries at low, budget-friendly prices. This is a great alternative for those who want to find bulk deals and deep discounts on a similar product range.
Major UK Supermarkets
- Morrisons: As a major supermarket, Morrisons offers a comprehensive range of fresh, chilled, and frozen food. They are a strong alternative for shoppers who want a one-stop-shop with a focus on fresh produce and quality.
- Tesco: The largest supermarket chain in the UK, Tesco provides a massive selection of groceries, household items, and frozen food. It is an excellent alternative for shoppers who want a wide variety of products and a convenient delivery network.
- Sainsbury’s: Known for its quality products and great service, Sainsbury’s is a solid alternative for a full grocery shop. They often have a strong focus on both fresh food and branded frozen goods.
- Ocado: While a different model, Ocado is the world’s largest dedicated online supermarket. They are a great alternative for shoppers who want a seamless online experience and access to a massive range of products from multiple brands, including Marks & Spencer.

