Does Waitrose Offer a First Order Discount?
As of July 2025, Waitrose.com does not currently offer a specific “first order discount” or a new customer code that provides an immediate percentage or monetary saving on your initial grocery purchase. Unlike some other online supermarkets, their approach focuses on providing value through their highly-regarded myWaitrose loyalty program and other ongoing promotions and offers.
While you won’t find a direct first order discount, Waitrose.com provides various other excellent ways to save on your groceries and everyday essentials. These include personalized offers via myWaitrose, regular multi-buy deals on their ‘Offers’ page, free delivery options through their Delivery Pass, and occasional specific discounts like those sometimes available for students. Explore the site and join myWaitrose for current deals to find savings on your first or subsequent orders.
How to Save at Waitrose Without a First Order Discont
While Waitrose.com doesn’t offer a specific first order discount code for new customers, there are plenty of smart ways to save on your groceries and make your money go further. Their approach is more about consistent value through their loyalty program and ongoing promotions, rather than a single welcome offer.
Here’s how to maximize your savings at Waitrose.com:
- Join myWaitrose for Personalised Offers: Becoming a myWaitrose member is the primary way to unlock savings. You’ll receive personalized vouchers weekly, often tailored to products you frequently buy, saving you money on your regular shop. Members also get exclusive in-store discounts, such as 20% off selected cheese on Thursdays, fish on Fridays, and meat on Saturdays.
- Explore the Offers Page: Waitrose.com consistently features an extensive ‘Offers’ section on their website. This is where you’ll find rotating deals, multi-buy savings (e.g., 3 for 2, 2 for £X), and price reductions across a wide range of groceries, fresh produce, and household essentials. These sections are regularly updated, so it’s always worth checking for new deals.
- Consider a Delivery Pass: Save on shipping costs for your online orders by purchasing a Waitrose Delivery Pass. Available for 1, 6, or 12 months, it provides unlimited free deliveries for orders over a minimum spend (typically £40). This can significantly reduce your overall spend if you shop online frequently.
- Student Discount (Check Eligibility): While not always a blanket discount, Waitrose sometimes offers student promotions through platforms like UNiDAYS or TOTUM. Check these sites for any current student-specific deals that might apply to your purchases.
- Utilize Cashback Sites: Before completing your online grocery shop, consider using reputable UK cashback sites such as TopCashback or Quidco. By clicking through these platforms to Waitrose.com, you can earn a percentage of your spend back, adding to your overall savings. Some cashback sites may even offer higher rates for new Waitrose online grocery customers, effectively acting as a form of welcome bonus, although not a direct first order discount from Waitrose itself.
- Free Hot Drinks with myWaitrose: If you shop in-store, myWaitrose members can often enjoy a free hot drink (tea or coffee) from the self-serve machines with any purchase, provided you bring a reusable cup.
- Look for Seasonal Sales & Promotions: Keep an eye out for seasonal sales events (e.g., Christmas, Easter, summer BBQs) and special promotions on specific product lines, including wine offers (e.g., 25% off when buying 6 or more bottles).
By utilizing these various methods, you can secure excellent value and savings on your Waitrose.com grocery purchases, even without a traditional first order discount.
Looking for a First Order Discount? Try These other Online Supermarkets
While Waitrose.com offers fantastic value through its myWaitrose loyalty program and ongoing deals, if you’re specifically searching for an immediate first order discount on your grocery purchase, some other prominent online supermarkets in the UK frequently provide these incentives for new customers.
Here are a few alternatives that often have new customer offers:
Asda Groceries: Asda typically focuses on competitive everyday pricing and their Asda Rewards program for savings. While a general first order discount is less common, they do offer various other promotions throughout the year.
Ocado: Ocado is often known for its attractive first order discount offers for new online shoppers, which may also include a free trial of their delivery pass service.
Sainsbury’s: Sainsbury’s frequently runs special promotions for first-time online grocery shoppers, which can include money-off vouchers when you meet a certain spend. Their Nectar loyalty program also offers valuable points and personalized discounts.
Morrisons: Morrisons regularly provides first order discount codes for new online grocery customers, typically offering a set amount off your initial shop over a certain value.
Iceland: Iceland often features straightforward first order discounts for new online shoppers, along with ongoing multi-buy deals and free delivery options.
Tesco: While Tesco doesn’t always have a blanket first order discount, new online customers might find occasional specific money-off codes or enhanced Clubcard offers for their initial orders. Their Clubcard is key for accessing member-only prices.
